
Answering Support When You Are the Whole Company
Support is the highest-quality research channel a small product has, and the fastest way to burn out if you treat it as an obligation. How to answer, what to automate, and how to say no.
Authors
Founder of Lighthouse
Indie developer who shipped 7 iOS apps over 8 years. Building Lighthouse, the toolkit for getting your first 100 users.

Support is the highest-quality research channel a small product has, and the fastest way to burn out if you treat it as an obligation. How to answer, what to automate, and how to say no.

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The useful output of competitor research is not a grid of ticks. It is a list of the specific reasons people leave each tool, and where to find those reasons written down.

A signup with no source attached cannot be repeated. The twenty minute setup, the UTM naming that does not turn into a mess, and the three reasons your best channel will look like direct traffic.

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Product feedback piles up faster than anyone reads it. How to point Claude, Cursor, or ChatGPT at your feedback board over MCP, find one specific report in seconds, and pull the themes out of hundreds of submissions.

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I submitted to eight launch directories in a fortnight. What they actually deliver, how to spot a link farm in two minutes, and why the badge on your footer sometimes points at a 404.

Copy-paste templates for the five emails a waitlist actually needs: the instant confirmation, two warmup updates, launch day, and the last-call follow-up that usually brings a third of the sales.

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Prefinery wins on enterprise-grade referral and integrations. Lighthouse wins on indie pricing and survey-answer-first pre-launch. Honest comparison.

Waitlister wins on referral mechanics. Lighthouse wins on survey depth, feedback after launch, and a REST API for indie iOS/SaaS onboarding.

LaunchList wins on one-time pricing and referral mechanics. Lighthouse wins on survey answers and what happens after signup. Honest indie comparison.

GetWaitlist wins on referral loops. Lighthouse wins on knowing why people joined and what to do after. Honest comparison for indie SaaS founders.

Playbook for indie SaaS founders picking a first price: three shapes that work, how to pick the number, common mistakes, and how to raise later.

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Channel-by-channel guide to growing an indie SaaS waitlist without ads: eight channels that work, the cadence, and the post format for each.

Practical layout guide for an indie SaaS waitlist landing page: headline, problem paragraph, form, goal counter, and the five things to leave off.

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A pre-launch waitlist is the cheapest way to find out if anyone wants your idea. How to set up a landing page in an afternoon, and collect answers.