
Answering Support When You Are the Whole Company
Support is the highest-quality research channel a small product has, and the fastest way to burn out if you treat it as an obligation. How to answer, what to automate, and how to say no.
Practical step-by-step guides for indie founders shipping their first SaaS: building a waitlist, running surveys, the launch email, and the post-launch loop.

Support is the highest-quality research channel a small product has, and the fastest way to burn out if you treat it as an obligation. How to answer, what to automate, and how to say no.

Picking the number is one problem, presenting it is another. Plan names, the free tier decision, trials and card-up-front, annual billing, and the things founders add that quietly cost them customers.

At twenty users churn is not a metric, it is twenty stories you can read individually. The most common cause is not a missing feature, it is that the problem does not happen often enough to build a habit around.