
How to Research Your Competitors Before You Build (Without a Feature Matrix)
The useful output of competitor research is not a grid of ticks. It is a list of the specific reasons people leave each tool, and where to find those reasons written down.
How to find out if people want your idea before you spend months building it. Survey questions, signup pages, and the indie validation playbook for 2026.

The useful output of competitor research is not a grid of ticks. It is a list of the specific reasons people leave each tool, and where to find those reasons written down.

Ten conversations will tell you more than a thousand signups, but only if you stop asking about your idea. Where to find people, the questions that work, and how to read the answers honestly.

A flat waitlist is four different problems wearing the same coat. How to work out whether you have a traffic problem, a page problem, an audience problem, or an idea problem, before you fix the wrong one.