The Lighthouse Blog

Pre-launch marketing strategy for indie SaaS founders: 15 tactical moves to validate the idea, build a waitlist, warm it up, and launch to real customers.

RouzbehJuly 22

Google Forms captures emails but misses everything else a waitlist needs. Six honest alternatives ranked by fit for indie SaaS launches.

RouzbehJuly 21

A waitlist is a landing page that captures email signups before your product launches. Full guide: why they matter, what makes them work, when to start.

RouzbehJuly 20

Honest roundup of the best GetWaitlist alternatives for indie founders: LaunchList, Waitlister, Prefinery, KickoffLabs, Viral Loops, Lighthouse.

RouzbehJuly 19

Viral Loops is referral-first. Lighthouse is validation-first. Honest comparison for indie SaaS founders picking a pre-launch tool.

RouzbehJuly 18

KickoffLabs wins on viral marketing and referral mechanics. Lighthouse wins on indie pricing and survey-answer-first pre-launch. Honest comparison.

RouzbehJuly 17

SaaS pre-launch playbook for indie founders: validate the idea, build a waitlist, run a beta, ship the launch email. Timeline, metrics, and common mistakes.

RouzbehJuly 15

Prefinery wins on enterprise-grade referral and integrations. Lighthouse wins on indie pricing and survey-answer-first pre-launch. Honest comparison.

RouzbehJuly 15

Waitlister wins on referral mechanics. Lighthouse wins on survey depth, feedback after launch, and a REST API for indie iOS/SaaS onboarding.

RouzbehJuly 12

LaunchList wins on one-time pricing and referral mechanics. Lighthouse wins on survey answers and what happens after signup. Honest indie comparison.

RouzbehJuly 12

GetWaitlist wins on referral loops. Lighthouse wins on knowing why people joined and what to do after. Honest comparison for indie SaaS founders.

RouzbehJuly 12

Playbook for indie SaaS founders picking a first price: three shapes that work, how to pick the number, common mistakes, and how to raise later.

RouzbehJuly 11